Search Results for: research

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

Most presentations on brand strategy don’t typically begin with an apology,
but the market position of Boeing is anything but typical.

Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience.

Many companies used to spend almost equal amounts on R&D
and marketing, but that number has changed

As more and more brands consider launching paid membership loyalty programs, the real
question comes down to the program’s value proposition to consumers.

Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

Millennial parents look—and behave—differently than parents of
previous generations. Here’s how to connect with them

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process.