Search Results for: research

New arrangements by Visa and American Express will help
simplify digital payments for B2B marketers.

Regardless of how great your new product or service might be, customer experience and expectations
and reality will clash as long as your team members fail to embrace your core message.

A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content.

An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines.

AI is continuously evolving, and with it, marketer’s ability to
construct highly insightful campaigns.

Voices are growing louder for the industry to take stronger roles and action to address difficult society and
sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.

Programmatic advertising has changed the game for small and medium websites.
What are the best practices to avoid fradulent practices?

Consumers are very concerned with the way brands behave in the
world. Is your health in order as an experience brand?

Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.

Nebraska may not be on everyone’s bucket list and the state—as hurtful as
that may be—understands and crafted a humorous campaign that quickly went viral.