Search Results for: research
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Agencies
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together. -
Facts & Figures
3 Ideas for Optimizing Inbound Phone Calls
Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet.Tagged in: -
Marketing in an Age of Data Mistrust: 3 Tips
Brands have a corporate responsibility, as well as a commercial incentive,
to demonstrate why they need consumers’ data in the first place. -
Video Marketing
B2B Video Length Drops, but Engagement Increases
The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard. -
Acquisition
A Roundup of Some of the Hottest Father’s Day Brand Activations
From local Texas propane councils to major brands like Groupon, Father’s Day
is a big time of year for brand activations.Tagged in: -
Profiles & Campaigns
Focus on SEO Boosts Traffic for SmarterTravel
One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.Tagged in: -
Facts & Figures
B2B Brands Need to Step It Up to Reach Millennial Buyers
Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report.Tagged in: -
Acquisition
How to Captivate Customers by Using Video in Digital Ads
he benefits of using video far outweigh the risks when it comes to targeting an
audience that increasingly consumes video content online. -
Social
Why You Need to Target Manufacturing Workers on Social Media
Of the 610 million users on LinkedIn, would you guess that more than 50 million
are in manufacturing? Here’s why you need to engage these B2B professionals.Tagged in: -
Acquisition
Lonely Whale Puts Single-Use Plastic Water Bottles on the Hot Seat
Lonely Whale has a new campaign it hopes will start a movement that empowers
consumers to choose sustainable alternatives to single-use plastic water bottles.Tagged in: