Search Results for: loyalty

Media agencies are missing a number of key opportunities when marketing to LGBTQ
consumers. Learn how the divide breaks down in this new research.

7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points.

Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions.

Apple has filed a new trademark application for its classic rainbow-colored logo
prompting widespread speculation about what exactly it will be used for.

Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services.

Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile.

Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role

No matter the sector, brands can use experiential marketing to affect the customer experience.