In-store Marketing Archives

Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.

David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.

Claire’s Shifts Target to Tweens With ‘On-Trend, On-time’ Products

Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products

Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.

Shopper/Retail

Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear

Converse hosts influencers for Chucks customization event at Famous Footwear to engage customers and generate content.

Acquisition

Avocados From Mexico Partners with Complementary Brands for Football Fandom

AFM is kicking off the fall season in-store displays featuring promotions
designed to elevate engagement, expand usage and increase basket size.

Acquisition

UNO Spices Up its Value Platform and Customers Come Running

UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships.

Acquisition

Dew & KFC Pitch Exclusive Beverage—and a New Pitchman

A major co-branded campaign is underway for this new product launch,
Sweet Lightning, a throwback to southern times.

Acquisition

Dixie Adds Augmented Reality Kids Game to Bathroom Cups

Dixie reaches out to get kids to brush properly with a
fun and engaging mobile game.