Search Results for: influencers

Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.

As creators increasingly shape how people discover brands’ products and experiences, Communications teams are building dedicated creator programs to help promote in-person events.

Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media.

Inclusive communications is not an afterthought. No matter what the objective is, a campaign will only be successful if the people it is trying to reach see themselves in the message.

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.

OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.

A busy earnings season will next see the programmers step onto the stage. Up next week are Paramount Skydance, Warner Bros. Discovery, Nexstar, Fox Corp., Versant, Disney and more. You can guess what will be on the minds of several of these companies: consolidation and the regulatory challenges involved.

Since childhood, Dr. Ilana Gilovich-Stossel has been drawn to magic of storytelling and the world-building and imagination that go into it, especially in the theatrical medium. Through her English literature studies and Ph.D. earned at Columbia University, she homed in on the academic side of theatrical performance, which has influenced her career as a creative […]

Every industry develops narratives that begin as useful simplifications and eventually become accepted truths. Advertising is no different. But the problem is that many of these narratives survive long after the market has stopped validating them.  The industry says streaming television is becoming a performance channel, then acts surprised when television behaves like television and […]