Search Results for: influencers

The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now. We already know what this next stage of open web ad tech will look like. At my daughter’s recent dance studio gala, a […]

To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company’s bold choice to let brand dictate strategy and how that influenced its evolution.

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.

According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or tool; it’s a new customer. And brands must analyze how it makes purchase decisions.

How U.K.-based toothbrush brand Ordo is breaking into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked and Minions licenses.

Our Cannes Lions 2026 coverage continues with more brand action from the annual festival of creativity, this year June 22-26. From patisseries to panels, here’s a look at another batch of experiential highlights from the French Riviera.   CADENT’S SALON While the Croisette was bustling with cabanas and exclusive suites, adtech brand Cadent carved out […]

Between the marketing jargon, branded tote bags and exclusive yacht brunches, Cannes conversations around the future of communications gained momentum on some of the biggest stages.

Naturium, the skincare brand owned by E.l.f. Cosmetics, launched a new campaign that features 11 real customers. CMO Jake Galtere shares the details.

This week’s hot takes on hot topics in experiential marketing cover margarita salt caves, museum spectacles and Dragon Solstices.

  Tuesday June 30, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Have you caught the World Cup fever yet? Fox Sports, Telemundo and the litany of brands aligning themselves with the tournament are certainly feeling it, given the notable ratings wins and fan fervor. It also helps that the […]