Diversity, Equity & Inclusion
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Diversity, Equity & Inclusion
Hispanic Expertise Isn’t Seasonal. Your Spokesperson List Shouldn’t Be Either
Every Hispanic Heritage Month (HHM), Hispanic voices get more visibility. But once Oct. 15 passes, communicators should ask who will still be quoted on Oct. 16 and throughout the rest of the year.
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Branding/Marketing
PR Roundup: The NHL Misreads a Cultural Moment, Starbucks Faces a Labeling Lawsuit and AI’s Reputation Problem Gets a Formal Warning
PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.
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Crisis Management
PRNEWS Celebrates 2026 Platinum Awards Winners, People of the Year and Agency Elite 120
The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City. Nearly 400 PR and comms professionals, including the People of the Year and Agency Elite 120, gathered to honor the people, teams and campaigns that exemplify industry excellence.
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Crisis Management
PR Roundup: Arch Manning’s Vanishing Apology, the Sheeran-Macklemore-Kraft Fallout and Why Reputation Is Worth $1.2 Billion
PR roundup covers Arch Manning’s AI video moment and subsequent apology, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is hard to claim and new research that finally puts a dollar figure on what a strong reputation is actually worth.
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Branding/Marketing
The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold
In a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform “O Canada,” prior to the singing of “The Star-Spangled Banner.”
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Digital & Technology
PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like
PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.
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Diversity, Equity & Inclusion
Inclusive Communications Starts Long Before You Hit “Publish”
Inclusive communications is not an afterthought. No matter what the objective is, a campaign will only be successful if the people it is trying to reach see themselves in the message.
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Diversity, Equity & Inclusion
Why Inclusion Is Stalling, and What Creative Leaders Can Do About It
Marketing, advertising and PR teams are navigating a minefield of political polarization, AI acceleration, shrinking budgets and a disconnected hybrid workforce, as well as a decreasing prioritization of inclusion and belonging.
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Corporate Social Responsibility
PRNEWS Unveils 2026 Purpose & Impact Award Winners
PRNEWS has unveiled the winners of the 2026 PRNEWS Purpose & Impact Awards, which recognize the organizations, teams and communicators redefining public relations through purpose-driven leadership and measurable social impact.
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Branding/Marketing
PR Roundup: BAFTA Apology, Employees More Trusted than CEOs, Burger King Updates Whopper
From a crisis communications misstep on one of the entertainment industry’s biggest stages and new data showing employees now outpace CEOs in brand trust, to Burger King’s surprisingly human response to a decade of customer complaints, this week’s PR Roundup highlights the power—and pitfalls—of modern communications.
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