Search Results for: influencers

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint is always a complicated move. Chocolate brand Tony’s Chocolonely hit that inflection point in the US roughly five years ago, which was when Aidaly Sosa Walker joined as VP of marketing for the US and […]

Raul Rios, recently appointed head of strategy at creative agency Saylor, has led some of the first LGBTQ+ campaigns for global brands like McDonald’s and Lexus. With a passion for helping brands understand and utilize voices in the pride community, Rios explains what it takes to show up in a meaningful way. How are social-first, […]

Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”

At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.

A trend rising among several dating apps of late is taking meetups offline by hosting in-person events for users to connect outside of the endless digital swirl of swipes, likes and chats that often go nowhere. So when Yuzu, Match Group’s new dating and social app for the Asian community, launched in January 2024, Cindy […]

In our conversation, Brandi Boatner shares candid insights on the power of cultural intelligence, the importance of trust in this AI-driven communications era, and why proactive PR is more vital than ever.

This week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges and Fizz Mobs.

Topdrawer’s top marketer talks tariffs, physical stores and the Wirecutter.   When marketers have to choose between driving conversion and building brand awareness, Topdrawer’s Poonam Chitnis says affiliates can hit both goals.   Chitnis is vice president of operations and marketing executive at Topdrawer, a manufacturer and seller of leather goods, accessories and other “creative tools.” Akira Ito […]

A photo gallery roundup of 12 brand experiences at this year’s Miami Grand Prix.

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.