retail stores

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  Shopper/Retail

  Sampling Grows Retail Sales at Awake Chocolate

  CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores.

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  Shopper/Retail

  CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing

  Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.