brand campaign

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  Branding/Marketing

  How TextNow’s Deeper Research Led to its First National Brand Push

  TextNow, known as a free or low‑cost wireless option, has launched its first national brand campaign and is stepping onto a bigger stage by attempting to show its audience the best prices for its wireless plans.

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  Marketers on Fire

  Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership

  In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.

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  Data Driven ROI

  Why Performance Marketers Should Lean Into Brand Marketing

  Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.

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  Profiles & Campaigns

  Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

  We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.

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  Agencies

  SeaWorld Brand Campaign Takes on PETA

  In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.