Search Results for: influencers

  Thursday May 11, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Microsoft Head of Gaming Phil Spencer made waves last week in addressing Xbox’s third-place spot in the console market, the failure of the publisher’s latest original IP and the challenges in shifting consumer perceptions after the […]

Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.

Audible Originals’ 10-part series “She Got Game: Inspiring Women, Inspired by Sports” illustrates the compelling link between female sports participation and career success. Notable guests include Laila Ali, Chelsea Clinton, Aisha Tyler, Shawn Johnson, Dany Garcia and Sheila Johnson. Award-winning sports journalist, Bonnie Bernstein, who serves as the series’ creator, host and executive producer, discusses […]

Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.

  Thursday April 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Millennials are the largest untapped market in gaming, with more than 52% of the demographic ranking gaming as their No. 1 interest in a study by Fandom. Fandom’s “Inside Gaming” study, a consumer survey that tracked […]

A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.

We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.

Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.

  Thursday March 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Misfits’ journey from esports organization to something more continued this week with the announcement of Pixel Playground, a Roblox game studio co-founded by two recent additions to Misfits: co-owners and Misfits creative directors Kreekcraft, the world’s […]

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.