Search Results for: influencers
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Cynopsis: Esports
06/23/22: FaZe Clan got clearance to go public with its merger.
Thursday June 23, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan has the green light to go public, where they will be listed on the NASDAQ exchange following the org’s merger with SPAC was “declared effective” by the SEC. Last October, FaZe Clan announced plans for the […]
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Events
It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing
How connection, influence and experience deliver outstanding omnichannel marketing.
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Cynopsis: Esports
06/17/22: FIFA announced which North America cities will host the 2026 World Cup
Friday June 17, 2022 FIFA made history yesterday when the org unveiled the 16 cities across three countries who would play host to matches in the 2026 World Cup with the event marking the first edition to feature 48 teams and three host countries, with 11 venues chosen in the United States, three in Mexico […]
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Cynopsis: Esports
06/16/22: G4 fuels new LCS series
Thursday June 16, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. G4 is launching G4 Gameday LCS, a weekly new hour-long “SportsCenter”-style breakdown series designed to showcase the LCS match of the week, along with highlights, and educational breakdowns, player profiles, postgame interviews, the Poggers & Not Poggers Plays […]
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Cynsiders
Moving to a Bias-Free Future
A SeeHer Series Georgia-Pacific was the first movement member to pursue a SeeHer Bootcamp and has since conducted additional training sessions. The company has integrated GEM® and other SeeHer advantages into its ongoing process, moving closer to a bias-free future. Supervising the evolution is packaged goods marketing veteran Laura Knebusch, who has held multiple leadership […]
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Cynsiders
AAPI Representation: How Do We Get Where We Want to Be?
A SeeHer Series The Asian American Pacific Islander (AAPI) community is a diverse, complex, and multidimensional market of 25 million in the U.S. that commands well over $1 trillion in spending. Yet, AAPI economic power is often ignored. As we approach the end of Asian/Pacific American Heritage Month, SeeHer has launched several powerful initiatives to […]
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Data & Analytics
Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose
A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
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Demand Gen
Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse
What brands should consider when tapping virtual influencers for their campaigns.
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Data & Analytics
Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
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Cynopsis: Esports
05/19/22: 100 Thieves’ new play
Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]