Search Results for: influencers

  • 08/11/22: EA & NFL go long on MCS

      Thursday August 11, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Electronic Arts and the NFL secured a new multi-year partnership renewal for the EA SPORTS Madden NFL Championship Series, following the series’ best season in history. This year’s slate will wrap up with the Ultimate Madden NFL 23 […]

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  • 08/04/22: Valve released the schedule for the Dota Pro Circuit’s 2023 slate

      Thursday August 4, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Valve revealed its scheduling slate for the Dota Pro Circuit 2022/2023, with the slate now seeing separation between divisions in regional leagues in addition to shortened leagues. The Winter Tour begins play with open qualifiers on Dec. 11-13 […]

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  • Brands on Fire: Rumble Boxing CMO on Marketing a Boutique Fitness Brand

    We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.

  • 07/28/22: Burberry’s Esports Entry

      Thursday July 28, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Burberry made a big move into esports, inking a deal with Gen.G to launch a four-part educational content series to champion women and the importance of inclusivity within gaming as part of Gen.G’s “NetWORK: Inspire” program. The partnership […]

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  • Fantasy Meets Reality TV in Tune in Tomorrow

    The “wibbly-wobbly” nature of reality television is explored – and taken to a fantastical new level – in Tune in Tomorrow, a novel by veteran entertainment journalist Randee Dawn that comes out August 16. Here, she offers her take on the genre, and its impact on viewers. By Randee Dawn What’s the inspiration behind this […]

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  • Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

    CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands’ greatest challenges.

  • 07/21/22: Nike and Rocket League are aligning

      Thursday July 21, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Psyonix and Nike gassed up a team-up, and will bring the new Nike Air Zoom Mercurial football boot into Rocket League. With the partnership, a Nike Air Zoom Mercurial Invitational tournament will now run on July 22, hosted […]

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  • Meeting the Need for Diversity in Media

    Yahoo’s Multimedia Journalism Fellowship Program, launched last year, returns in 2022 in partnership with the National Association of Black Journalists (NABJ), National Association of Hispanic Journalists (NAHJ), and Asian American Journalists Association (AAJA). The fellowship provides mentorship, development and opportunities for up-and-coming journalists who offer representation of news coverage, and more inclusive content that reflects […]

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  • Hershey: Taking Pride in a Culture of Belonging

    A SeeHer Series Diversity and inclusion have always been hallmarks of The Hershey Company’s culture. The snack maker’s commitment to a society without bias is broad and deep, and it has been in the forefront of efforts to drive equity in its workplace and communities. Hershey has created Business Resource Groups (BRGs) to open dialogue […]

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  • 06/30/22: Sony is launching a new gaming line with a trio of deals with esports events

      Thursday June 30, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Sony Electronics is launching its new gaming gear brand with a trio of high-profile deals that will include monitors and headsets, among other products. With the launch, the company’s new INZONE brand tied up partnerships with the Evolution […]

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