Search Results for: influencers

When hosting an immersive event experience, you’re not just whisking attendees away to a fabulous destination. You’re building up an emotional connection and brand loyalty.

A SeeHer Series Every woman’s story is unique.  A common theme is most of us have experienced the effects of inequality.  In that effort, Procter & Gamble is a tireless advocate to build a better world for all of us – a world free from gender bias. The world’s largest advertiser is a founding member […]

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

A SeeHer Series SeeHer is spearheading an ongoing proprietary study which correlates the accurate portrayal of women, measured through the global gold standard of gender equality measurement (GEM®), with direct impact on sales return. In this week’s blog, Jennifer Pelino, Executive Vice President of Global Media Solutions, IRI Worldwide, discusses key findings from the study, […]

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.

We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.

A SeeHer Series By Samantha Johnson , Professional Soccer Player A Southern California native and former USC standout, Samantha Johnson is paying it forward by creating programs to enhance the educational experience of alternative learning students. She hopes to leverage her career and platform as a professional athlete to support the next generation of girls […]

How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.

A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.

  Thursday March 31, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. New esports org WYLDE announced that global sports star Usain Bolt has joined the business as co-owner, and marking his first foray into esports. Based in Dublin, Ireland, WYLDE was founded two years ago by Steve Daly, a […]