Brand Metrics

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  Marketers

  The New York Liberty’s Lesson in Betting on Brand Before Metrics

  At HubSpot’s Unbound conference, the New York Liberty’s Chief Brand Officer details how marketing culture helped the team rebuild its brand and grow its sponsorships.

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  Digital

  OPINION: Better Marketing Metrics CMOs Can Give CFOs

  The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.