Search Results for: influencers

Every year, the Formula 1 Miami Grand Prix draws ire from racing fans for being too hot and muggy, but Florida’s humid climate proved to be the perfect testing ground for SheaMoisture’s newest frizz-fighting product, Silk Press in a Bottle Prep Cream. The brand identified the May 2-3 race weekend as the next stop for […]

Bjertnæs shared that Paltrow’s key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.

Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and […]

David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.

This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they probably accurately capture the vibe of your listening habits – and help explain why its daily personalized playlists and its annual Wrapped listening summaries are so […]

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.

There’s never been a World Cup quite like the one Fox Sports will broadcast, starting June 11. It’s the biggest edition of the world’s most-watched sports tournament—48 nations playing 104 matches across 38 days through July 19.

PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.

Warehouse retailer Sam’s Club aims to drive higher lifetime value by creating a platform for its current members to become influencers.