Search Results for: influencers

In our latest Top Women in Marketing feature, Binna Kim from Vested shares the moments that shaped her career, the risks that paid off and the perspective driving her forward.

The path to purchase hasn’t just shortened — it’s splintered. As AI fragments where consumer intent forms, retail media must reckon with what it’s actually good at. Molly Hjelm, CVP of RedVest Media at Ace Hardware, makes the case that the answer was there all along: influencing decisions at the moment they’re made. Why has […]

When it’s good, AI can improve our processes, like how a calculator spares us the need to write out long division. But speeding up your math means nothing if you still can’t balance your checkbook.

At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and leadership advice.

At the 2026 POSSIBLE conference, Chief Marketer sat down with Chief Marketing and Growth Officer Esi Eggleston Bracey, formerly of Unilever, to discuss her session at the show, her forthcoming Marketer of the Year Award from AMA, her thoughts on marketing leadership and much more.

For its first consumer activation, Verde Farms took a big swing, hosting not only a sampling pop-up, but also a five-course VIP dinner for media and influencers—all on the same day. And the two-part event on April 2 paid off, reaching 7,700 Nashville locals and tourists, as well as thousands of social media users. First, […]

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […]

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […]

Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.

How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.