Search Results for: data

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […]

Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.

Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC […]

Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences. 

In a recent blog post, the FTC reiterated a critical privacy principle: hashed IDs are not anonymous. Despite some companies’ claims, hashing—a process that transforms data like email addresses or phone numbers into seemingly random strings—does not render data anonymous. 

Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies.

TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.

Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets.

  Tuesday July 30, 2024 Good morning! It’s Tuesday, July 30, and this is your monthly Cynopsis sports newsletter. THE GAMES HAVE BEGUN Three days in, advertisements during the Paris Olympics on NBCUniversal are providing higher attention (+18%), greater message recall (+33%) and an increased likelihood to search (+67%) on linear than competitive broadcast/cable television, […]

Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]