growth marketing

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  AI

  8 Ways to Use AI in Marketing, According to Anthropic’s Austin Lau

  Insights and best practices for marketing teams experimenting with the Claude and other LLMs, according to Anthropic’s growth marketer Austin Lau.

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  Marketers

  Beyond the Price Tag: What Netflix’s Latest Increase Reveals About Subscription Value

  Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies.

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  Acquisition

  Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market

  Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace.