Search Results for: data

RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.

Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure.

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.

Get the update on how video marketing can hit the bullseye and ROI way better than text.

Tagging web pages enables important marketing tools and goodies such as visitor analytics, A/B testing and visitor profiling. But now tag management systems are being leveraged by marketers to synchronize data among many different marketing software packages.

Consumers are increasingly turning to mobile devices for information and answers, and it’s up to marketers to be there for them when they come calling.

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.

Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.