Search Results for: data

While marketers may still track spend across channels, the shift toward contextual marketing is real.

“Happiness” isn’t a term many passengers use to describe their air travel experience.

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.

Here are three reasons live events are the perfect strategy for your marketing plan.

Lists featured this week include Craft Ideas and Defending America’s Borders.

Does your organization have data discipline? Here are three key questions to ask your team.

Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.

Starbucks’ decision to invest in its employees through education will certainly pay back with interest.

Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.