Search Results for: data
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Agencies
IOS 8 Offers New Ways to Interact With App Users
Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.
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Agencies
Chief Marketer Listline June 18
Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.
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Data & Analytics
The Rubber Band Theory of Better Marketing Behavior
Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?
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Agencies
Chief Marketer Listline June 10
Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.
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Agencies
Jack Daniel’s is Back with its Photo-Sharing Campaign
This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”
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Acquisition
5 Ways To Determine if Your Lead Gen Budget Stacks Up
Is your lead gen budget big enough—or competitive enough? The answer may surprise you.
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Acquisition
The Value of Testing in Online Prospecting
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
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Data & Analytics
FTC Calls for Restrictions on Consumer Data Collection
The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.
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Digital
Forecasting Helps Marketers Set Digital Budgets
Goal setting and forecasting is essential in creating a successful digital marketing budget.
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Data & Analytics
Jay Baer on Creating Value in Marketing
Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.
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