Search Results for: data

Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.

When put to work properly, CRM data can help drive huge gains in your campaign results and ROI for the holidays and beyond.

Lists featured this week include Capper’s Farmers and Cars & Parts.

Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.

Online retail is growing, but not as fast as offline brick-and-mortar is contracting.

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass, […]

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

Lists featured this week include National Geographic Society Donors and the American Door and Window Institute.

Lists featured this week include Bally’s Total Fitness Member Statements and Gerber Babies Email.