Search Results for: data

Consumers turned to mobile devices more than ever before on the year’s biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.

Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Lists featured this week include American Mint and Carousel Checks.

Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

Lists featured this week include Magellans and Catherines.

You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.

True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.

If managed intelligently with some analytical horsepower, push messaging is an incredibly powerful customer engagement tool.