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Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.

A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.

AI Helps JP Morgan Chase Boost Customer Engagement

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center

Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.

A strong mobile campaign targeting trigger moments was enhanced
with explainer videos that really did the trick.

A new look at insights and a strong determination to help children live set St. Jude’s on a trajectory to increased donations.