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Your signature may be distinct, but no longer matters: Major credit card issuers are no longer requiring them to complete transactions.

CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it

Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today’s environment.

Trends come and go, but meaningful customer relationships stand the test of time.
Here’s how you can reach your customers through thick or thin.

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

Choosing a new agency is a huge commitment for any B2B brand.
How do you know if a shop is really the right fit for you?

UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.

In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.

Distributed marketing requires careful alignment across the organization. Here’s 6 ways to make it happen.