Search Results for: data

A strong presentation bridges the gap between a creative’s vision and a
client’s perception and can lead to buy-in or outright dismissal.

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.

Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface.

Of the 610 million users on LinkedIn, would you guess that more than 50 million
are in manufacturing? Here’s why you need to engage these B2B professionals.

Keeping on top of pop culture trends and online metrics are a crucial part
of TeePublic’s strategy to connect with consumers’ geek needs.

Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations.

Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI.

Most presentations on brand strategy don’t typically begin with an apology,
but the market position of Boeing is anything but typical.

Many B2B marketers are increasing their investments in account based marketing.
Here’s 4 ABM trends to watch for the second half of 2019.