Search Results for: data

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.

Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller explains the legal strategy and what a positive outcome could mean for claimants.

A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work.  The reality is more complicated, and the complications matter a lot when it’s your budget on […]

You can’t afford not to measure your trade show or event investment. Without data, there’s no evidence to justify them or make improvements. But measurement doesn’t have to be expensive, argues Dax Callner, founder and president of the Event Marketing Measurement Association (EMMA). “Don’t let cost be a barrier,” he says. “If you’ve got great […]

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer. Claude’s New Watermark Causing Concern […]

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.

Two years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it’s launched a consumer ads segment with ambitions to take on the Big Tech platforms.

Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password.  Meta is the clean success case. For all the industry’s complaints about opacity, Meta became a walled garden marketers could not ignore […]

Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.