Search Results for: content marketing

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.

If you’ve never squeezed a poop-in-a-bag squishy or considered a calming mousse for your cat, you’ve never been to SuperZoo. Hosted by the World Pet Association (WPA), SuperZoo is the largest pet products marketplace in North America. The 2026 edition took place at the Mandalay Bay Convention Center in Las Vegas on Aug. 12-14, bringing […]

Attendees would ideally spend 54 percent of their learning time outside traditional session rooms, and at trade shows, that number rises to 64 percent, according a Freeman’s latest Trends Report, “The Future of Adult Learning at Conferences and Trade Shows.” While organizers continue to invest heavily in conference sessions and keynote programming, attendees increasingly value […]

Carhartt’s latest campaign highlights the work and tradespeople behind the new Buffalo Bills Highmark Stadium. By celebrating tradespeople, Carhartt showcases its authenticity and aims to inspire more people to learn a trade.

Foodies turn to social media to discover new recipes and see what their favorite content creators are cooking up. Instacart joined the conversation with its social-forward “Cart Classics” campaign, kicking it off with an intimate dinner experience for creators and VIP guests on Aug. 6 at Chain House in L.A. The brand partnered with Taiwanese […]

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer. Claude’s New Watermark Causing Concern […]

Premium pet food brand Open Farm launches its first brand-building campaign. Sales are up in its test markets, faster than expected.

Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.

Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already.

This week’s hot takes on hot topics in experiential marketing cover billboard houses, wrench-themed pubs and pop-up diaper rescues.