Search Results for: content marketing

At Advertising Week New York, major brands like Hershey, LinkedIn and e.l.f. discussed how to build and keep credibility with their audiences.

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star reached 20 million consumers and lifted sales of its Focus and Sleep shots.

Groceryshop 2026, the leading event for the everyday retail ecosystem, brought together more than 4,000 retail leaders at Mandalay Bay Convention Center in Las Vegas, Sept. 22-24. The expanding “Meetup” program featured more than 30,000 co-matched business meetings. Three themes dominated the event: AI becoming the consumer’s first stop in their shopping journey; value being […]

In July, California enacted bills that eliminated access to full spectrum hemp products, so Charlotte’s Web jumped into action to get its consumers the non-intoxicating therapeutic hemp products they’ve come to rely on. “We thought to ourselves, ‘Well, if we can’t sell it online or in retail, we’ll sell it across the border,’” says Mindy […]

PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.

Genius VP of Marketing and Creative Strategy discusses how it’s tapping engagement to help brands reach music fans effectively.

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events.

Marketing research has shown that 68% of Google searches are “no-click” because, instead of clicking a link to your website, users are content to read through the AI search summary Google now presents at the top of most search results.

The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]

Mitra9’s marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages.