Search Results for: content marketing

Not every agency can say it grew out of a party, but that’s exactly where POPLIFE planted its roots 25 years ago when founder Aramis Lorie created a platform in Miami for emerging artists to perform. The platform took shape into nightlife venues bringing on Jake Jefferson, and soon the team evolved  the mission into […]

At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business. 

On social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.

Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly.   Subscribe to The […]

As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.

Multiple brands once again descended upon the Côte d’Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs. 

31 days of live and digital experiences designed to help optimize your events There’s never been a better time to be a part of an industry that brings people together and creates live experiences. Which is why Event Marketer is partnering with some of the world’s most iconic experiential brands to declare this October as […]