Search Results for: content marketing

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads.

Consumers are growing weary of the gifting culture between brands and influencers, so 818 Tequila decided to buck the trend while capitalizing on another. Serving up its own branded wedding moment, the brand surprised its biggest fans, rather than influencers, with complimentary bars and gifts for their weddings and bachelorette parties. As part of its […]

To kids 16 years old and younger, creative visuals and emotionally resonant content matter, as well as the perspectives of relatable influencers. Understanding these elements, Sticki Rolls made sure to zero in on its sticker products’ signature bright colors, cutesy icon designs and beauty trends to create a bold activation that captured the attention of its Gen Alpha audience. The result? The Sticki Salon.

PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.

Chris Tutor, Vice President of Advertising and Design, shares the strategy behind recycling ‘The Snack That Smiles Back’ tagline in this Q&A.

How long does it take you to decide what to watch after you turn your TV on?

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate than shoppers from a non-AI channel.

As Alaska Airlines continues its evolution from a regional to a global carrier, and settles into its merger with Hawaiian Airlines, its experiential marketing strategy is gaining altitude.

A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be produced in a fraction of the time it used to take. Yet it’s not clear if the work is actually […]

Most marketers today are tasked with reaching multiple audiences as they seek new paths to growth. For healthcare marketers, however, those audiences can be especially different.