Top Women Network
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Shopper/Retail
Fenty Strategizes To Rank in Agentic AI Platforms
After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares pillars of how the brand is adapting to the shopper’s new way of discovering products.
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Shopper/Retail
Hint Water Launches Sexy Campaign To Tap Into Culture
Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution. Here’s the company’s plan to re-energize its decades-old brand.
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Shopper/Retail
Sam’s Club Taps Its Members For New Influencer Program
Warehouse retailer Sam’s Club aims to drive higher lifetime value by creating a platform for its current members to become influencers.
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Shopper/Retail
Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products
Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.
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Top Women Network
Top Woman in Marketing: Vested’s Binna Kim
In our latest Top Women in Marketing feature, Binna Kim from Vested shares the moments that shaped her career, the risks that paid off and the perspective driving her forward.
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Top Women Network
Ahead of the World Cup, Hisense CMO Leans into Hosting Message, Not Just Sports
Large TV manufacturer Hisense is the FIFA World Cup Sponsor, but would prefer if shoppers stayed home and hosted a watch party on their big screens. CMO Sarah Larsen shares more in this Q&A.
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Shopper/Retail
Advil Says Toss Expired Bottles, Buy New in Awareness and Purchasing Campaign
Advil mobilizes lapsed buyers with accumulated pills with a coupon if they prove they have expired Advil bottles.
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Shopper/Retail
TV Marketing Matters for Branding Boost at Batteries Plus
The retail chain of all things batteries is switching its TV buying strategy to target specific audiences on cable TV in a cost-savings move, the VP of Marketing said.
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Shopper/Retail
Edible Arrangements Entices Early Mother’s Day Buying to Ease Operational Bottlenecks
Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI investments and value shoppers.
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Shopper/Retail
Q&A with Lands’ End CMO on Marketing to the Modern Consumer
Sarah Sylvester spent nearly two decades at Victoria’s Secret and is now putting her brand transformation skills to work as Chief Marketing Officer at women’s apparel brand Lands’ End.
