Top Women Network Archives

Uppababy Chief Revenue Officer shares marketing pillars in Q&A

Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing. Word of mouth is the best marketing and the way premium baby products brand Uppababy wants its sales to grow, said Amy Alabaster, Chief Revenue Officer at the manufacturer of strollers, car seats and baby gear. That referral on the playground, which Uppababy […]

CTV Roundup

Programmatic, FAST And Queerness – The Trifecta Of Revry’s Future

The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines. Revry is home to PrismRiot, a programmatic ad exchange that also connects advertisers to other multicultural and diverse-owned publishers.

From

Shopper/Retail

Blue Diamond Turns to Protein, Young Shoppers and Julianne Hough to Reignite Almond Milk Category

Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, it is now investing in a brand awareness campaign with “Dancing With the Stars” alum Julianne Hough.

Shopper/Retail

Catalina Crunch’s New CMO Plans to Target GLP-1 Users and ‘Macro-Maxing Moms’ With Tailored Messaging

Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its packaging and lean on influencers who already love the brand.

Branding/Marketing

ManTech, Washington Spirit and Just Ice Tea Make the Case for Brand as a Business Driver

At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.

Top Women Network

Busy Executives Don’t Need a Better App. They Need Less Administration.

Better software solves how fast money moves, not the administrative load competing for the hours a client has left; and that load falls disproportionately on women, especially those also managing a parent’s care. Busy executives don’t need a better app. What they need is less administration.

Branding/Marketing

PR Roundup: The NHL Misreads a Cultural Moment, Starbucks Faces a Labeling Lawsuit and AI’s Reputation Problem Gets a Formal Warning

PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.

From