Top Women Network
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Shopper/Retail
Bota Box Drives $1 Million in Display Sales With Football Marketing Push
The boxed wine brand’s Wing It With Bota campaign, which features a Guy Fieri Flavortown partnership, recipe contest and college tailgate sampling, is chasing a new audience by pairing wine with wings and football.
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Profiles & Campaigns
The UPS Store SVP: Character Marketing Isn’t Just For B2C
In this Q&A, The UPS Store’s Senior Vice President of Marketing shares that small-business owners relate to empathetic characters just like everyday consumers, and that can lead to a sticky marketing campaign.
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Shopper/Retail
Why Retail Stores — Not D2C — Are Key to Topo Athletic’s Marketing
As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition.
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Profiles & Campaigns
Toyota Aims To Build Brand Affinity and Authenticity With OnX Partnership
Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.
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Shopper/Retail
New Povison Flagship Store Unlocks Deeper Customer Engagement, Higher AOV
After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of sales with a 30% higher AOV.
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Top Women Network
Samples, Short Videos Drive Supergoop’s Marketing Strategy, CMO Says
CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.
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Branding/Marketing
From Brand Storyteller to Business Strategist: MSIG USA CMO Jennifer Marino on the New CMO Mandate
CMOs used to just tell the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience.
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Shopper/Retail
Gritty Ambassadors To Increase Brand Awareness At Every Man Jack
The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to increase its marketing efficiency, said the VP of Brand.
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Events
CFX Most Powerful Women Awards
The CFX Most Powerful Women Awards recognize the leaders shaping the future of connectivity, media and technology. For 20 years, this program has honored the women leading one of the most consequential industries in the world — from the C-suite of major cable operators and broadband providers to the policy tables, boardrooms and engineering teams […]
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Events
Cynopsis Top Women in Media Awards
The Cynopsis Top Women in Media Awards recognize the most influential women in media, entertainment, and advertising — honoring leaders across broadcast, streaming, ad tech, esports, sports, digital publishing, and emerging technology. Submit your nomination by August 7 and celebrate the women driving this industry forward. Self-nominations are welcome across 20+ categories, from the C-suite […]
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