Search Results for: content marketing

As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe and the CMO Council developed the Apex Martech Matrix, a data-driven framework designed to understand what actually drives martech performance in the real world.

CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.

For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai.

Faith and family entertainment programmer Great American Media turned five years old in July, but as nice as it is to look back at what’s been achieved, the company is also full speed ahead on future expansion.

A Watermelon Basil Refresher? A frothy Strawberry Matcha Latte? An… IV? Beverage culture is exploding, and exhibitors are turning to unique hot and cold non-alcoholic sips to deliver deliciousness along with engagement throughout their trade show programs. Here are some of our favorite flavors and activations. 

Across the sea of culinary items presented at the 2026 Summer Fancy Food Show in New York City (June 28-30), nearly 1,000 of them officially debuted at the event.

The brand trip is evolving. It’s no longer just about whisking away influencers to a luxury destination for a vacation filled with product sampling, demos and gifting. Now, brands are collaborating with content creators on summits that fold them into the marketing engine as brand ambassadors and partners. The itineraries are stacked with brand-focused educational […]

After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.

Delphi Interactive CEO Casper Daugaard breaks down the strategy behind “FIFA World Cup: Launch Edition,” a new cloud-based soccer title for Netflix that launched on the first day of the real-life tournament.

Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.