Search Results for: content marketing

Anyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.

While the current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month. But media and ad experts say that the community’s growth in size and purchasing power will attract marketers that want to connect with this community the right way.

The who’s-who of the marketing and communications world converged from June 22-26 for a week of education, idea exchanges and relationship-building at the annual Cannes Lions International Festival of Creativity.

As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.

It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU […]

In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing.

Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell you that pre-event programming is key. From exclusive training and networking forums for executives and partners, to receptions that help first-time attendees get their bearings, b-to-b brands are enabling meaningful moments, and setting the tone for their conferences, before the […]

At the beginning of the year, 2016 made a resurgence on social media, as users became nostalgic for the music, fashion, memes and Instagram filters of the time. Now, it’s our turn to look back. 2016 marked the first time that Event Marketer focused its annual Dream Team recognition program on event marketers from the […]

Impressing an audience of global technical go-to-market professionals with a technology-focused event is an ambitious request, but that was Google Cloud’s brief for its Tech Immersion training program.