Search Results for: content marketing

How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.

Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

Media brands are engaging Gen Z audiences during COVID-19 with talent-led social campaigns and messaging.

Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.

Six ways brands can communicate effectively to customers.

Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.

“Crises have a way of forcing and accelerating change,” says Jane Clarke, MD and CEO of the Coalition for Innovative Media Measurement. Prior to the COV(D-19 pandemic, buyers and sellers were already moving full steam ahead with a focus on audience-based buying or impressions-based buying in a manner that made consideration of the platform and […]

According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.

The NFL’s partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.