Search Results for: content marketing
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Acquisition
How B2B Marketers Are Adjusting Budgets During COVID-19
How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.
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Acquisition
Marketers on Fire: General Mills’ Brad Hiranaga, Chief Brand Officer, North America
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Digital
Five Trends in Video Creative on YouTube in New COVID-19 Normal
Five trends in video creative popping right now on YouTube.
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Cynsiders
Apple TV+ Series HOME: Big Ideas for a Small Planet
Globe-spanning HOME explores the world’s most innovative dwellings, and the the boundary-pushing visionaries who dared to build them. Doug Pray, an executive producer of the docu-series, talks about what will surprise viewers, working with Apple TV+, and how the COVID-19 pandemic affected the show’s debut. Home arrived in its entirety on April 17. What is […]
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Acquisition
Brands Turn to Influencer Marketing and Repackaged Content During Pandemic
Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.
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Acquisition
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
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Acquisition
SmileDirectClub, Nested Bean Offer Six Insights on Direct-to-Consumer Marketing
Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.
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Digital
Social Media Listening and Platform Updates for Marketers
How marketers can use COVID-19 mentions on social media for social listening.
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Acquisition
Event Marketing Strategies: Six Trends from B2B Leaders
Strategies in event marketing from B2B leaders in the forefront of the industry.
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Acquisition
Six Tips for Engaging Audiences with Virtual Experiences
How AI technology company GumGum has created new ways to engage customers and prospects.