Search Results for: content marketing

Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in.  Greater uncertainty when investing spend: We may see advertisers demonstrating a higher level of caution this year than in years past as they are faced with bigger questions and uncertainty surrounding […]

We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.

How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.

Lessons learned for B2B marketers to consider when taking an in-person event online.

Jeff Collins, Executive Vice President, Advertising Sales at FOX News Media, explains how the strategy of the FOX News sales team pivoted after the pandemic hit – and why Upfront week, despite its flaws, remains relevant. What is your  forecast for the TV ad business this Upfront season? The largest ad categories in news are […]

How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.

Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

Media brands are engaging Gen Z audiences during COVID-19 with talent-led social campaigns and messaging.

Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.