Search Results for: content marketing

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app.

Do more with less—that’s been the edict for agencies and in-house
marketing directors alike turning up the pressure to maximize every dollar.

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.

As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw.

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience. But few are actually delivering on this promise.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.