Search Results for: content marketing

Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. Here’s the pros and cons of both.

Influencers can be uniquely poised to tap into major life stages
on behalf of brands looking to make a deeper impact.

Learn what some of the featured B2B marketing agencies on this year’s CM200 think are the top trends, challenges and opportunities for 2019.

ABM can significantly help B2B marketers improve the bottom line. Here’s
how B2B high tech firms Puppet and Zerto are making it happen.

The “State of Marketing” report from Salesforce, focuses on four emerging trends:
CX, the use of more customer data sources, AI and real-time customer engagement.

Quaker Oats reached out to Hispanics this week with
a multi-part content marketing campaign.

CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick
off its initial marketing platform with a few high-profile sports sponsorships.

An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers.

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more,
“talking to parents” means talking to Millennials.

Website personalization is helping Stella & Dot boost
online conversions by 52 percent.