Search Results for: content marketing

As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where — and how — they reach consumers. On-the-go video has emerged as a compelling answer, capturing audiences in real-world moments before decisions are made, not after. Andrei Maglica, RVP of Client Partnerships at GSTV, talks about how out-of-home video is […]

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

On LinkedIn, job postings that mention “storyteller” have doubled over the last year.

Exclusive content, research and event experiences will help elevate the trade show exhibitor community   Event Marketer, the world’s most trusted and widely read media brand covering experiential and event marketing, today announced a landmark strategic alliance with The Exhibitor Advocate, the only nonprofit organization exclusively dedicated to championing the interests and success of the […]

Insights and best practices for marketing teams experimenting with the Claude and other LLMs, according to Anthropic’s growth marketer Austin Lau.

Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.

New data from Franklin Madison Direct reveals that one of the oldest marketing channels—direct mail—is outperforming modern expectations.

From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.

Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.

The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026 may be its most pivotal test yet. As biddable media reshapes how advertisers buy, the industry’s annual commitment ritual is under pressure to prove it still delivers something real-time markets can’t. Samantha Rose, Executive Vice President and Head of Integrated […]