Performance Marketing

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  Conversations

  The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner

  A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.

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  Acquisition

  Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market

  Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace.

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  Data Driven ROI

  Why Performance Marketers Should Lean Into Brand Marketing

  Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.

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  Data Driven ROI

  How Scopely’s CMO Uses Story-Driven Creative to Enhance Performance Marketing

  CMO of game developer Scopely says performance marketing is about more than mathematics.