Search Results for: augmented reality

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.

In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs.

To create the best digital content experiences possible for your brand
consumers, you’ve got to deal with these four trends.

At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences.

Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers
coming to its stores with a pitch for “free play.”

Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience.

Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.

Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health’s Matt McNally.

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.