Dixie Adds Augmented Reality Kids Game to Bathroom Cups

Posted on by Patty Odell

Getting kids to brush their teeth can be a battle, but adding an educational—and entertaining—mobile game to the routine can help them understand the importance of regular oral care.

That’s the strategy behind Georgia-Pacific’s Dixie brand that has introduced a line of cup designs that incorporate augmented reality brushing games. Kids can fight off mouth-invading monsters or explore outer space to show how to keep their teeth clean and healthy.

The game, which is free from the Blippar mobile app, lasts two minutes—another way to show kids the standard minimum time recommended by the American Dental Association to keep brushing.

More on Augmented Reality:

Packages of the new cups feature eight designs for younger kids, with some of the designs encouraging kids to scan the cup to explore the “molar system.” Players earn “golden molars” as a reward for completing the full two-minute brushing routine. The more golden molars earned, the more toothbrushes with different super powers can be unlocked. Other cups feature engaging riddles and brainteasers, with answers that are unlocked through the Blippar app, to help kids think while they drink or snack.

Mobile games will make up a slim majority (51 percent) of all worldwide gaming revenue this year (including smartphones and tablets, but not dedicated gaming handhelds). That’s up from 34 percent in 2015 and just 18 percent in 2012, according to Newzoo’s 2018 Global Games Market Forecast. By 2021, Newzoo estimates that 59 percent of all gaming spending will go to mobile platforms, with console and PC games dividing up the scraps.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open