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With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure.

Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.

Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.

In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. Here’s how they got the soft drink brand on board.

From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.

Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand’s strategy development, execution and reporting.

PR Roundup covers Anthropic’s Claude buckling under the weight of its own viral moment, the McDonald’s CEO trying to sell America on a new burger, and a new conscious consumerism report quietly dismantles the narrative that sustainability is dead

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

Do not overreact to a single outage, but do use this moment to pressure‑test your dependence on TikTok as a single point of failure.