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PRNEWS’ annual list of the most innovative PR, marketing and communications firms in the business.

This week’s PR Roundup looks at UnitedHealthcare’s tragic company crisis, UNESCO’s new report on content creators and misinformation and social media surpassing TV for purchaser influence.

SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand’s market presence, helping marketers understand how well their efforts are resonating compared to competitors. A closer look at this often overlooked and misunderstood metric is warranted.

Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to. 

This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.

[Editor’s Note: Ariane Lovell, Senior Vice President, Media Relations, NY Health and Multicultural Earned Media Lead at Weber Shandwick, is taking the lead for our reinvigorated “Ask a Journalist” series. First up? A conversation with Tanya Christian, multimedia content manager at Consumer Reports and former news & politics editor at ESSENCE.] Ever wonder what really […]

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences. 

This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

  Tuesday October 29, 2024 Good morning! It’s Tuesday, October 29, and this is your monthly Cynopsis sports newsletter. LEADING THE CHARGE At ESPN’s Media Day, Chairman Jimmy Pitaro proclaimed that ESPN is more than a network. And with the sports giant growing its presence on digital and social platforms, the stats back it up. […]