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After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares pillars of how the brand is adapting to the shopper’s new way of discovering products.

The traditional PR measurement dashboard needs to sit alongside a second, AI-native layer that answers a different question: when someone asks a generative engine about our category, are we in the answer?

A new survey finds that Gen Z shoppers are most likely to buy secondhand items and purchase goods after discovering them on social media than older generations.

This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.

Too many B2B vendors have yet to modify their sales models in response to gen AI search habits, marketplace turbulence and economic volatility. For those sellers unsure of how to address GTM changes, Forrester offers some suggestions.

PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.

Warehouse retailer Sam’s Club aims to drive higher lifetime value by creating a platform for its current members to become influencers.

On LinkedIn, job postings that mention “storyteller” have doubled over the last year.

Insights and best practices for marketing teams experimenting with the Claude and other LLMs, according to Anthropic’s growth marketer Austin Lau.

Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.