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VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.

From reputational risk landmines to renewed fears over press freedom—and even a fast-food brand poking a very devoted sports fandom—this week’s PR Roundup underscores how quickly trust, tone and transparency can collide

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

In these videos creators and CES administrators shared what it was like to be inside the space—from hands-on experiences to candid conversations and the energy of a community gaining a louder voice at one of tech’s biggest stages.

At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.

PRNEWS sat down with Adam Collins, the Chief Communications Officer (CCO) at Reddit, at the 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada. to discuss how brands can effectively utilize the Reddit platform, especially when it comes to AI search and reputation.

From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.

BigScoots integrates Cloudflare’s advanced controls directly into its platform for Mediavine publishers, providing actionable data and technical support that align with publishers’ monetization needs.

These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.