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At the Mid-Atlantic MarCom Summit in Washington, D.C., on Oct. 14, communications leaders discussed how they are adjusting social strategies and what makes the work difficult.

Chief Marketing Officer Steve Nesle discusses the brand’s innovation budget and why it switched to using content creators for its entertainment series “Till Decor Do Us Part.”

Shoppers no longer have to browse an aisle or scroll through search results. They’re asking AI what to buy, and AI is deciding which products make the answer. That means a product can be available everywhere but still be invisible on the agentic shelf if its information doesn’t make the fit clear. This executive eBook […]

When a CEO asks whether PR deserves more investment, the job is not to produce the biggest number we can find. It is to make the strongest claim that evidence can credibly support with PR measurement.

Start with a hypothesis, not a survey. Here’s how to build original research that gives journalists a real story.

Marketing research has shown that 68% of Google searches are “no-click” because, instead of clicking a link to your website, users are content to read through the AI search summary Google now presents at the top of most search results.

PR roundup covers what Cornell’s response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won’t earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.

According to The Reuters Institute’s 2026 Digital News Report, audiences now heavily rely on creators and influencers on social media for their news. As audiences move, the people informing them are changing, too.

When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide whether this was just a curiosity to watch or the start of a live test.

PR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.