Search Results for: SEO

How U.K.-based toothbrush brand Ordo is breaking into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked and Minions licenses.

Consumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.

PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.

Anyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the decrease in martech as a percentage of marketing spend. We review the highlights of the report, including insights on increased paid media spend and AI maturity.

Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.

In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the […]

The more consequential question is about vulnerability: What does AI search reveal when someone is actively looking for controversies or criticisms?

PR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.