Search Results for: Marketers on Fire

This week’s hot takes on hot topics in experiential marketing cover Wendy’s drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions, and probabilistic outcomes built on GRPs. And in many ways, it has. But the real question is not whether CTV is more measurable than linear TV — it clearly is. The more meaningful debate is whether CTV measurement has truly […]

Was football invented to sell food? That was the question at the center of Uber Eats’ activation at Super Bowl LX Experience at Moscone Center in San Francisco. The brand asked football fans to get to the bottom of the conspiracy, inviting them into an enclosed footprint with exterior and interior walls covered in large-print […]

In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.

Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new QuickBooks campaign and leveraging AI in marketing.

A CYNOPSIS MESSAGE FROM WURL   Tuesday January 27, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Congratulations to the Indiana Hoosiers for accomplishing an unthinkable turnaround to win a college football national championship. It’s a timely reminder that anything is possible in sports—even in the midst of NIL-induced upheaval. […]

Long focused on rural America, the programmer behind RFD-TV is entering its next era.

From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.