Brand Creative

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  Campaigns

  ‘Bake It Till You Make It’: Inside Quicken’s Kid-Run Small-Business Campaign

  Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. The protagonists are depicted as being almost impossibly calm and in control, with every detail buttoned up in a way that rarely matches real life. It’s a version of entrepreneurship that looks good on camera but doesn’t feel especially true to the […]

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  Brands on Fire

  Brands on Fire: L’Oréal’s Chief Creative on Tapping Kevin Durant as CeraVe’s ‘New Face of Legs’

  We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

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  Profiles & Campaigns

  How Aflac’s March Madness Campaign Leveraged In-House Creative and Channel Diversification

  The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.