1 Data Driven ROI 3 Ways to Create Personalized Experiences on a Budget Here are three ways companies can create cost-effective personalization to enhance customer satisfaction. READ FULL STORY 2 Data Driven ROI 5 Principles Every Modern Marketer Should Prioritize For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes.…
CM Weekly June 16, 2024 “It is really important that you, as a leader, understand that your role is to inspire and motivate. It's not about what it is you do, but how you do it. You have to get outside of yourself and recognize that the true measure of success is not about what…
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.
CM Weekly June 9, 2024 The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win…
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.
CM Weekly June 2, 2024 Powdered hydration brand Liquid I.V. recently debuted a new visual identity to kick off the summer season, accompanied by a summer brand campaign, a Formula 1 Miami Grand Prix sponsorship, festival activations and a 360 marketing campaign across social, influencers, retail media and beyond. We spoke with Brittany Shaw, Liquid…
1 Acquisition Cracking the Code on B2B Buying Groups: 3 Insights for Marketers With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today's dynamic B2B buying groups. READ FULL STORY 2 Digital How Etsy Is Upskilling its Workforce With GenAI and Machine…
CM Weekly May 19, 2024 GenAI is poised to transform the way we search. And in some ways, it has done so already. Take Google’s Search Generative Experience, which is an AI-driven results page that features content from Large Language Models (LLMs) first, followed by sponsored posts and then ranked pages sorted by keyword relevancy.…
Sponsored by: 1 Acquisition Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity & Social Trends We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social campaigns, democratizing luxury beauty and fostering a culture build on agility. READ FULL STORY 2 Data & Analytics Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub…
CM Weekly May 12, 2024 “I constantly tell my team that failure is okay. Not everything is meant to succeed. And if you don't try something, you'll never know. Giving permission to test and learn or test and fail has to be part of your culture. Because otherwise, you create a culture of being scared…