Highlights of our conversation with Doritos' Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.
CM Weekly February 5, 2024 “The trap that many mid-level marketeers fall into is [asking], what's the work that my boss wants, or my CEO wants? Or my CFO wants? They're important stakeholders, but your ultimate stakeholder is the consumer. And the work wins. So if you do fabulous things that are insightful and thoughtful…
Heineken USA CMO offers career-building tips for aspiring chief marketers and what makes a successful CMO in today’s highly-competitive business environment. Plus, more advice from our Marketers on Fire executives.
CM Weekly January 28, 2024 Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s EVP of Marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it's…
We spoke with Crayola's marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.
Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield's marketing strategy.
CM Weekly January 7, 2024 Our latest Marketers on Fire profile featuring Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, examines three challenges her brand is facing in 2024 that likely ring true for many: activating the right data to build customer relationships through personalization; continued collaboration between…
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.