Q&As

Despite all the conversations, insights and education around
marketing to women, some brands still don’t get it.

You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage.

A Forrester report found companies with superior customer experience outperform
laggards. But companies often think their CX is better than customers do.

Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers.

Global Brand Management VP Mara Downing shares the marketing
secrets behind the PGA Tour’s John Deere Classic.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.

The marketing tactics that are the most used by marketers throughout the
funnel aren’t always the ones that drive the strongest ROI,.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart
marketers see the opportunities in CCPA, as well as the hurdles.

AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.

As change occurs, how can brands win over audiences through these
new mediums? These questions are critical moving forward.