Q&As

Influencers can be uniquely poised to tap into major life stages
on behalf of brands looking to make a deeper impact.

Learn what some of the featured B2B marketing agencies on this year’s CM200 think are the top trends, challenges and opportunities for 2019.

The message from distilled liqueur brand Ruavieja is that none of us know
how much time we have left to share with family and friends.

ABM can significantly help B2B marketers improve the bottom line. Here’s
how B2B high tech firms Puppet and Zerto are making it happen.

The “State of Marketing” report from Salesforce, focuses on four emerging trends:
CX, the use of more customer data sources, AI and real-time customer engagement.

A Finnish newspaper has knitted itself into the ugly Christmas
sweaters movement to draw attention to 2018’s ugliest news.

Quaker Oats reached out to Hispanics this week with
a multi-part content marketing campaign.

CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick
off its initial marketing platform with a few high-profile sports sponsorships.

An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers.

Over half of U.S. consumers—67 percent—are ready for stricter data privacy
regulations such as GDPR, according to a new survey.