‘One Size Social’ Doesn’t Fit all Vertical Markets
If you’re a B-to-B marketer that targets everyone from butchers to bakers to candlestick makers, don’t think you can just put all your prospects into one cozy social media tub.
Professionals in different vertical markets gravitate to different social sites and platforms, and that means marketers wanting to build relationships with them should do the same.
Freed Maxick & Battaglia is an example of a marketer doing just that, says Eric Majchrzak, marketing director of the Buffalo, NY-based CPA firm. “We use a combination of multiple platforms; we don
