MARTECH | RESEARCH

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.

CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.

A new whitepaper from the London School of Marketing challenges these newbies to create a solid career plan.

  The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five…

Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?

Not everyone in the c-suite is walking the social media talk and that's causing a crack in internal employee communications.

There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.