MARTECH | CMO-CORNER

100% Pure’s Predictive Success

|  by Chief Marketer Staff

Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.

Bollman Hat Co. & Cloud-Based Optimization

|  by Chief Marketer Staff

Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.

How Jessica Alba Launched the Honest Company

|  by Lindsay Blakely (Chicago Tribune)

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Waging the War for Data Science Talent

|  by John P. Kelly and Farouk Ferchichi

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200