MARTECH | CMO-CORNER

Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...

For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?

Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue.

When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here's 3 ideas for turning that around.

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

A kiosk in a KFC uses facial recognition technology to scan customers' faces and suggest menu items.

For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.